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Surelutions offers Graphic Design, Website Design and Web Hosting Services.
Learn More About Logos
In one quick glance, your logo provides a first impression of your company. That is why it is so important to have a professionally designed logo that works for you.
- Surelutions logo design portfolio
- Compare and contrast some of the logos of businesses in the Fortune 500
What Is a Good Logo?
The best logos are those with uncomplicated designs that work in variety of media — business cards, websites, invoices, trade show banners, training manuals and all the many ways you promote your business and communicate with customers.
What makes a logo work?
In our many years of designing logos and graphics, we have learned and followed these guidelines:
The Right Style
A logo should communicate
the personality of the company it represents. When someone describes
your logo, these same words should also reflect your 
business.
Words like traditional,
bright, trustworthy, innovative, funky,
or smart, might describe different businesses. Using graphical
elements and type treatments, these same words can be translated
into the look and feel of a logo.
In the initial design consultation, the way our clients describe
their company helps us make choices in fonts, colors
and decorative elements.
Flexibility in Size
To
present a professional image and reinforce your brand, your logo should
be used on every business document and digital communication that leaves
your office. All of Surelutions logos are designed to size up and size
down well, so you can use it on anything from a billboard to TV commercial
to a footer in a report. We may also provide our clients with different
versions of their logo for different media, as requested.
Efficient and Effective Use of Color
A logo should be cost
efficient to print and reproduce. This is especially true for small
businesses and community organizations, 
but
also any business who is watching the bottom line. Depending on technology
used, the number of colors in a logo can significantly increase the
cost of printing. In addition, most companies will photocopy or fax
their logo, and those with many colors don't translate well to low
quality black and white versions. If you can't make a copy
of your business card and have it legible, then you need a new design.
Surelutions clients have commented on many occasions that they
appreciate the effort we take to save them money.
Gut
Feel
Most importantly, your logo should be a part of your business that you are proud of. A good logo instills confidence and pride in your company, and helps your customers feel the same way.
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