[Surelutions offers website design and more in Chelsea, Michigan]

Surelutions offers website design and web services, graphic design, domain and web hosting.
Located in Chelsea, Michigan and serving clients locally and nationwide.

About Logos

To see some of the logos designed by Surelutions, visit the Logos by Surelutions page. We work closely with our clients to reflect their style and stay within their budget.

What do the big businesses use?

For your reference, these are logos from a handful of Fortune 500 companies. Click here to go to the source: The Fortune 500 website. It is interesting to learn that logos do not need to be complicated to be effective.

NOTE: These logos were NOT created by Surelutions (of course!). All rights and ownership belongs to their respective companies.

Walmart logoConoco Philips logoCitigroup logoHP logoCardinal Health logoFord logoIBM logoBershire logoBank of America logoMcKesson logoAIG logoGM logoVerizon logoJPMorganChase logoGE logo

Similarities and Differences

These are some interesting characteristics in this selection of big business logos:

  • A majority use blue as the primary color. In fact, you may hear "IBM blue" or "UPS brown" to describe a certain color — which goes to show you how closely people associate color with corporate image.
  • In addition, most top companies use minimal colors and shading in their logos. This helps with recognizability as well as saving on costs of printing. In thinking about a brochure or annual reports, almost all of the companies could use 2 color printing.
  • Most use a sans-serif font, such as Arial or Helvetica. A sans-serif font is one without "feet" on it. Part of the reason for this is because designers know that those little "feet" can disappear at very small sizes and at lower resolution, as is used on websites. Learn more about using fonts.
  • If the logos use a graphical element, it is most often a simple shape - square, oval, checkmark, star, etc.
  • Most logos are a stylized version of the company name in a basic typeface, rather than an abstract symbol by itself.
  • All of these logos would size up and down well. This means that they would work well on anything from a business card to a billboard.

How does YOUR logo stack up? You may also be interested to read Learn More About Logos.

Creative Commons License This article was written by Surelutions and is protected under a Creative Commons Attribution 2.5 License.Feel free to reprint the content on this page, but please give us credit and link back like this: "Article courtesy of Surelutions, www.surelutions.com." Note that the corporate logos on this page DO NOT belong to Surelutions.