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SEO is a website industry buzzword that stands for "Search Engine Optimization". It means that you are making changes to your website to improve the likelihood users will find your business using search tools such as Google, Yahoo, or MSN.
Unfortunately, there are many unscrupulous businesses and individuals in this line of service, and it is difficult to tell the honest, effective provider from the one who will charges a fortune and does more harm than good.
If you come across a company that "Guarantees #1 ranking" or has similar claims, ask them specifically what tasks they will be performing. If they blow smoke and mirrors at you, do not give them your money. Surelutions can provide a detailed checklist of tasks in advance, and will follow up with what exactly has been changed on your site to optimize searchability. In addition, we will explain *why* these changes are important. The value is in educating you to understand the basics, and what will give you the most bang for your buck and suit the needs of your particular business.
Our skills in search engine optimization come from real world experience in developing, designing, and maintaining websites. Our approach is to help real people find your website using search engine tools, not how to 'trick' Google or to beat the system.
We believe that EVERY website on the Internet should have basic searchability functionality on their site, which is why we include our SEO 1 package (below) in our full service design packages.
The Internet is constantly evolving. There are many reasons user habits change over time, and a news brief or YouTube video could spark a huge surge in a certain key word's popularity. Periodically, search engine algorithms change, and what worked two years ago may no longer be as effective. Just like you get many oil changes and tune ups in the life of your car, it also makes sense to have your website searchability checked periodically.
Surelutions provides a discount on subsequent purchases of our SEO packages. The pricing for on-going SEO management services will vary based on specific needs of the client.
The search engine daddy of them all, Google, has oodles of information about how to optimize your site for searchability. To start, check out this article from Google.com: What's an SEO? Does Google recommend working with companies that offer to make my site Google-friendly?]